Viterra supports regional communities through sponsoring and assisting a range of grower groups, local community organisations and charities.
Our involvement in the grower community includes supporting the MacKillop Farm Management Group (MFMG), South Australian Durum Growers Association (SADGA), the HART Field Day Site Group, Upper North Farming Systems (UNFS), Northern Sustainable Soils (NSS), Buckleboo Farm Improvement Group (BFIG), Ag Innovation & Research Eyre Peninsuls (AIR EP), and Mid-North High Rainfall Zone grower group.
Viterra will consider sponsorship and donation requests that support the sustainability of the communities and industries in which we operate. Please send all relevant information to sponsorships@viterra.com. Please provide a reasonable timeframe for requests to be considered.
In most cases, sponsorships which include any of the following will not be considered:
- activities that should be the responsibility, for the most part, of government at any level
- are promoted by political or religious organisations, or that are religious or political in nature
- are for other charities, foundations or general appeals and lotteries
- are for individuals, including Viterra employees
- are run by organisations or groups who discriminate or limit membership based on race, gender, beliefs, class or cultural considerations.

Country connect programme
In early 2024 Viterra announced a two-year partnership with The Adelaide Crows Football Club, aimed at supporting regional communities through a series of events and initiatives.
Our partnership is centred on past and present Crows AFL and AFLW players travelling to regional areas to participate in local football club match days, support non-match day events and host junior coaching clinics.
A number of Crows Country memberships are also available to registered event attendees on a first-come, first-served basis.
This presence by the Crows in the regions will provide a fantastic platform for junior footballers to connect and learn from elite players.
We are proud to show our support for the next generation of AFL and AFLW players through this partnership.
2024 clubs
Eastern Eyre Ranges Football Club
Past and present AFL & AFLW Crows players were involved with Eastern Ranges Football & Netball Club match day and post-game Front Bar event at Cleve on Saturday 29 June, and hosted a junior coaching clinic at Rudall on Sunday 30 June.
We thank the Eastern Ranges for helping us to end our first year of the Country connect programme on such a positive note.
Southern Mallee Suns Football & Netball Club
Past and present AFL & AFLW Crows players attended the SMFNC match and post-game Trivia Night event at Lameroo on Saturday 11 May, and hosted a junior coaching clinic at Lameroo on Sunday 12 May alongside a Mother’s Day brunch.
We thank the Southern Mallee Suns for hosting our first Country Connect event!
Bute Football Club
Past and present AFL & AFLW Crows players attended the Bute Football Club ‘Sponsors Day’ match at Bute on Saturday 1 June, and hosted a junior coaching clinic at Bute on Sunday 2 June.
Thank you to the Bute Football Club for your warm welcome.
Eastern Eyre Ranges Football Club
Past and present AFL & AFLW Crows players were involved with Eastern Ranges Football & Netball Club match day and post-game Front Bar event at Cleve on Saturday 29 June, and hosted a junior coaching clinic at Rudall on Sunday 30 June.
We thank the Eastern Ranges for helping us to end our first year of the Country connect programme on such a positive note.
Southern Mallee Suns Football & Netball Club
Past and present AFL & AFLW Crows players attended the SMFNC match and post-game Trivia Night event at Lameroo on Saturday 11 May, and hosted a junior coaching clinic at Lameroo on Sunday 12 May alongside a Mother’s Day brunch.
We thank the Southern Mallee Suns for hosting our first Country Connect event!
Bute Football Club
Past and present AFL & AFLW Crows players attended the Bute Football Club ‘Sponsors Day’ match at Bute on Saturday 1 June, and hosted a junior coaching clinic at Bute on Sunday 2 June.
Thank you to the Bute Football Club for your warm welcome.
20c a tonne sponsorship programme
Viterra sponsors more than 60 community groups and organisations across Australia through our 20c a tonne programme, through which we donate 20c to a registered club for every tonne when a grower or agent nominates them at the time of contracting with Viterra.
Since launching this programme, Viterra has donated over $1.8 million to regional community groups.
- Donation comes at no cost to the grower
- Clubs must register with Viterra to participate in the programme, subject to Viterra's approval
- Growers must nominate the club at time of contracting
- In order to nominate, contracting must be done by contacting our accumulation team on 1300 453 626
- The grower does not need to be a member of the club in order to nominate
- Agents can nominate clubs on growers’ behalf
- Accrued funds are paid annually